Csr Issue of Burger King Essay

Burger mightiness Worldwide is a Delaware corporation that franchises and operates fast food hamburger restaurants, in the first place under the Burger baron brand (also referred to as the Brand). Since the companys founding as a single restaurant in Miami, Florida in 1954, we live with grown to become the worlds second largest fast food hamburger restaurant, or FFHR, chain as measured by the total public figure of restaurants.The board of BK sets the tone at the top by promoting an ethical culture that respects and values all employees and stakeholders and encourages compliance with all laws and company policies. Their flock is to be the most profitable QSR furrow, through a strong franchise system and great people, serving the best burgers in the world. Along with the vision, BK ware a strong set of values that are the foundation of how they work day-to-day and help shape the companys future. Burger King operated in channel that is by the natural socially and environmental ly sensitive.For instance, Food safety at BURGER KING restaurants is non-negotiable The BURGER KING McLAMORESM Foundation has granted more than $17.6 million to students in the U.S., Canada and Puerto anti-racketeering law since founding the BURGER KING Scholars program in 2000 BURGER KING restaurants received PETAS Most Improved National Food Chain award in their ordinal annual Proggy Awards, which recognize companies for their progress The A+ rating by The Better Business Bureau is Based on our performance related to ethical business practices.But inevitably, Burger King has gone through various legal issues, especially with certain pressure groups. Some of the disputes that occurred to Burger King, e.g. A trademark dispute involving the owners of the identically named Burger King in Mattoon, Illinois, led to a federal lawsuit Contr all oversies and disputes have arisen with groups such as People for the Ethical Treatment of Animals (PETA), governmental and social agencies, and u nions and trade groups over various topics Further controversies have occurred during the companys expansion in the Middle East.Disputes involving these many legal topics have affected almost every expression of the companys operations. The ethical policies and corporateresponsibilities practiced by Burger King that appeal to various stakeholders. Depending on the ownership and executive staff at the period of these incidents, the companys responses to these challenges have ranged from a conciliatory dialog with its critics and litigants, to a more aggressive opposition with questionable tactics and negative consequences. The companys response to these various issues has drawn praise as well as accusations of political appeasement from different parties over the years. It can be clearly seen the efforts the Burger King has put into fulfilling their responsibilities towards their respective stakeholders. In regard to initiatives, we found that the Burger kings CSR is focused on 4 k ey areas 1. Commitment to Food* BK provides dilate nutrition information to the guests so they can make informed choices. * BKs HAVE IT YOUR WAY brand promise lets the consumers customize their menu choices to disturb their individual diets and lifestyles. * Nutrition, quality, value and taste are all important attributes that can help the guests and their children make choices that promote healthy living. 2. Commitment to PeopleBK continues to get a line themselves from their competitors by being an exceptional employer. One of the ways that they accomplish this goal is by creating a culture that is Bold, Accountable, Empowered and Fun. 3. Commitment to the Environment* BK is continually researching and developing ways to make changes that will be positive on the environment without compromising operational standards. * BURGER KING Green Sessions* Reduce, reuse and recycle.* Purchase grouse that has been raised in environmentally responsible ways. 4. Commitment to Corporate Gov ernance* The core ethical and governance principles of BKC begin at the top. * As a take aim of doing business within the BURGER KING system, every approved vendor must comply with the Code of Business Ethics and Conduct for Vendors. * They partnered with, and received recognition from, a variety of organizations that share our dedication to being a good corporate citizenand improving our communities around the world. In conclusion, Burger King should focus on these initiatives that can piss a long-term sustainable competitive advantage. For the problems and issues, no matter that organisation arises, but it is how an organisation deal with it makes it a successful one.ReferencesRetrieved from investor.bk.com/conteudo_en.asp?idioma=1&conta=44&tipo=43565 Retrieved from investor.bk.com/conteudo_en.asp?idioma=1&conta=44&tipo=43566 Burger King Brands, Inc.. Bloomberg Businessweek. Retrieved January 18, 2011. Burger King Wikipedia, the free encyclopedia. (n.d.). Retrieved family 8, 20 13, from http//en.wikipedia.org/wiki/Burger_King Jermaine, John (November 20, 2003). The burger king and queen of Mattoon. The Illinois Times. Retrieved September 26, 2007. Burger King responds to trans-fat cooking oil suit. CTV. Associated Press. May 17, 2007. Retrieved September 28, 2007. Martin, Andrew (May 24, 2008). Burger King Grants Raise to Pickers. The New York Times. Retrieved May 25, 2008. Scheck v. Burger King, 756 F. Supp 543 (11th Cir. 1991)Corporate Responsibility Company Information BURGER KING. (n.d.). Retrieved from http//www.bk.com/en/us/company-info/corporate-responsibility/index.html 1 . Retrieved from investor.bk.com/conteudo_en.asp?idioma=1&conta=44&tipo=43565 2 . Burger King Wikipedia, the free encyclopedia. (n.d.). Retrieved September 8, 2013, from http//en.wikipedia.org/wiki/Burger_King 3 . Corporate Responsibility Company Information BURGER KING. (n.d.). Retrieved from http//www.bk.com/en/us/company-info/corporate-responsibility/index.html