Consumerism and Marketing Essay -- Marketing Retail

Simply Food use their brand image to capitalize on holiday celebrations such as Christmas and New Years. Authoritative performance plays a key role in their increased sales during these periods people across the join Kingdom await a traditional Christmas repast in their homes ( information Monitor, 2010). These consumers are lured by the Simply Food elegant image and therefore psychologically they wed the Simply Food meal to the festivity of the season. Tesco give way discounted many products and extended their finest range in the run up to the 2010 Christmas period. As a consumer this gives a causal agency to sacrifice the ideal worthy product for a less superior one. From a personal perspective, it makes me more in inclined to consider shopping for my meal at Tescos for Christmas. However, there are conditions in my case, the meals must be cheaper, and should be comparable to Simply Food for quality. As an individual who frequently shops at Tesco, I would further be rewarded fo r my loyalty, in the form of attaining more smart set card points on my loyalty card. I declare been a Tesco loyalty club card holder for nearly a year now building up my points with every purchase at the retailer. My research required that I lambaste Simply Food to see what benefits I would receive by shopping with them. To my disappointment a staff members informed me that Simply Food did not have a similar scheme to Tesco unless a credit card was taken out through them. I was left feeling utterly mad and disappointed. Tesco have managed to apply and implement a co-creation of value through their use of a loyalty program. The supermarket chain has directed their aim at business-to-customer initiatives which is an example of relationship merchandise in essence, profit and the ... ...ent. Works CitedAslam M., 2006. Are you selling the right colour? A cross-cultural review of colour as a marketing cue. daybook of Marketing Communications. Vol. 12, pp15-30. Billings, S., 2008 . Design Week Magazine. Vol. 23, Issue 20.Borgerson, J and Schroeder, J., 2005. Identity in marketing communications an ethics of visual representation. Marketing communications new approaches, technologies, and styles. Data Monitor, 2008. Marks & Spencer Simply Food case study, pp1-11.Data Monitor, 2010. Market Watch Food. Company Watch Tesco, pp 88-93.Hilton, M. 2003. Consumerism in Twentieth-Century Britain. Cambridge Cambridge University Press.Marketable entity Lecture Slide Presentation 11.10.2010 P17.Venkatesh, A. 1992. Postmodernism, consumer refining and the society of the spectacle. Advances in Consumer Research. Vol. 19, pp199-202.